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    3-Minute Meltaway Serum 3-Minute Meltaway Serum
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    3-Minute Meltaway Serum
    Regular price $35.00
    Pink+ Gum Lightening Duo (6 Weeks) Pink+ Gum Lightening Duo (6 Weeks)
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    Pink+ Gum Lightening Duo (6 Weeks)
    Regular price $55.00
    Pink+ Intense Gum Treatment (12 Weeks) Pink+ Intense Gum Treatment (12 Weeks)
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    Pink+ Intense Gum Treatment (12 Weeks)
    Regular price $85.00 $95.00 Sale price
    Before & After
    — 12 Week Treatment (Click Image to Shop)
    just restocked
    3-Minute Meltaway Serum 3-Minute Meltaway Serum
    Add to Cart
    3-Minute Meltaway Serum
    Regular price $35.00
    Pink+ Gum Lightening Duo (6 Weeks) Pink+ Gum Lightening Duo (6 Weeks)
    Add to Cart
    Pink+ Gum Lightening Duo (6 Weeks)
    Regular price $55.00
    Pink+ Intense Gum Treatment (12 Weeks) Pink+ Intense Gum Treatment (12 Weeks)
    Add to Cart
    Pink+ Intense Gum Treatment (12 Weeks)
    Regular price $85.00 $95.00 Sale price
    Before you buy

    Which Treatment Is Right For You?

    Are your gums are patchy, but not very dark? Dark, but only at the bottom? Don’t worry—we know that gums come in all shades and textures. Take our 2-minute quiz to figure out what product will get you to your desired shade.

    HOW SO PINK+ WORKS

    What if I told you everyone’s gums are pink? Sometimes, there’s just a layer of melanin on top.

    Our gum serum “melts away” that top layer to reveal the bright pink gums underneath. The layer that you’re getting rid of has no function, it simply contains the pigment. Use our glutathione gum powder, alongside the serum, to fight deeper levels of pigmentation.

    The So Pink+ product line can transform anyone’s gums to an even, bright pink tone.